FOUR THE CUP - MAY 2026

June 16, 2026

What a day Saturday, May 9th was.

If you weren't out at the Cowboys Golf Club in Grapevine with us, you truly missed out on something special. The morning fog was just starting to clear off the fairways as the first carts started rolling up, and you could immediately feel the energy. This wasn't just another stiff weekend tournament—we wanted to create an experience that felt premium, looked incredible, and actually meant something.

Here at FOUR, we wanted this inaugural FOUR THE CUP scramble to show exactly what our brand is about: bringing elevated, high-touch style to the game while pouring right back into our community.

Good Times, Wild Shots, and Big Impact

By the time the 8:00 a.m. shotgun start went off, we had 32 teams—128 players of every single skill level. The vibes were unmatched. We had active Dallas Cowboys players dropping by the holes to hang out, which threw some serious star power into the mix and kept everyone hyped.

But let's talk about some of the absolute highlights on the course:

The 8-Foot Driver Challenge: Over on Hole #8, we had local Fort Worth pro and 5-time Guinness World Record holder Micheal Furrh waiting for everyone. If you’ve never seen someone try to swing a literal 8-foot-tall golf club, it is pure entertainment. Players paid an extra donation to take a hack with his oversized clubs, and the viral moments (and laughs) were endless.
Hole #13 Showdown: Drew Cody Golf hosted another fundraising challenge down the stretch that kept everyone's competitive drive locked in.
The Apparel Drops: We officially debuted our first-ever app arel setups right there at the course.
The Next Generation: The absolute best part of the day was having the kids and volunteers from First Tee Fort Worth hanging out with us.

Lock In Early for 2027

We are officially one year away from doing it all over again, and the wheels are already turning for FOUR THE CUP 2027.

If you missed out this year, consider this your warning: our tee sheet is going to fill up incredibly fast next spring. Whether you’re a local business wanting high-impact visibility in front of an awesome DFW crowd, or a golfer who wants to play a world-class course for an amazing cause, you'll want to get on the list early.

Drop us a line today to secure your team’s spot or lock in an early sponsorship for next tournament. Let’s keep elevating the game, together.

OUR STORY

June 16, 2026

FOUR

A number with meaning. A clothing brand built in DFW, Texas, by golfers who believed golf needed more, more culture, more community, more room for everyone who loves the game.

THE NUMBER

Why 4 means everything in golf — and to us?

In golf, 4 is the measure. A par-4 is the most played hole on any course in the world. Every score — birdie, par, eagle — is defined by its relationship to that number. Four is the standard every golfer chases, the benchmark that makes the game make sense.

"4 is the number the game is built around. We built our brand around it too."

But for us, FOUR goes deeper than the scorecard.

444 is an angel number, a signal of alignment, of being exactly where you're supposed to be. When you're striping it down the fairway, locked in, playing your best golf, that's the feeling. That's 444.

FOUR isn't just a brand name. It's identity.

4 — Par-4, the most played hole in golf. The number every score is measured against.

444 — Angel number. Alignment, purpose, and being exactly where you're meant to be.

IV — The fourth. Our co-founder; Prince Whiting IV carries the name, the legacy, and the number.

THE COLLECTION

Why the Bluebonnet?

Texas has a state flower for a reason. The Bluebonnet doesn't ask permission to grow. It pushes up through hard soil, blooms wild along every highway, and turns an ordinary field into something unforgettable. It's beauty in unexpected places.It's resilience. It's Texas.That's the energy we put into the Bluebonnet collection. Gear that's distinctly Texan, designed for players who carry that same spirit onto the course — no matter what their game looks like.

Texas-born

The state flower of Texas. Our deepest nod to where this brand was built and who it's built for.

Resilient

Blooms in tough conditions. Just like the players we design for gritty, determined, always showing up.

Unmistakable

Beauty where you don't expect it. On the course, in the club house, FOUR gear turns heads.

FOUR THE CUP TOURNAMENT

We don't just make golf gear. We build golf culture. FOUR THE CUP Golf Tournament isn't just a competition, it's a community.

Our inaugural tournament brought together players of every background, skill level, and size to compete, connect, and rep the brand on the course.

Next year's tournament is coming. And it's going to be bigger.

FOUR THE CUP golf tournament is hosted yearly

OUR COMMITMENT

Golf is for everyone. So is FOUR. Too much golf apparel is designed for one body type, one background, one version of what a golfer looks like. We reject that entirely.

FOUR is built for the full range of people who love this game, every size, every shape, every background, every handicap.

"You don't have to look like a tour player to wear what tour players wear. You just have to love the game."

Our sizing, our designs, and our community are built around that belief. Whether it's your first round or your thousandth, FOUR is your brand.

Wear the number. Own the round. Explore the Bluebonnet collection and find your fit >

FOUR GOLF

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